Several years ago the folks at Cape Madras were inspired to revive, update and sell one of the best staples of preppy wear of the 1960's — Patch Madras. They travelled to India to find the best madras in the world. After weaving hundreds of samples, they picked colors they loved and then raided their closets to find favorite pieces, timeless classic styles that simply could no longer be found. This was the creation of their "new" line, manufactured in their own factory in rural India and now available in over 500 stores.
The Cape Madras story resulted in a perfectly timed, booming business, which required a solid technology platform on which to run their online presence. Cape Madras came to Integra needing back end online store management tools that were flexible and easy to use, as well as a support team that understood their business model. Our custom content management tools delivered, facilitating the management of the products' color and size selections as well as inventory control and creation of special promotions. Using Integra's tools, the site could also be professionally optimized for search engines, further enhancing the Web site's, and therefore Cape Madras', success.